Brand name for a luthier

January 6, 2009 on 2:43 am | By | In bluefreesky.com | Brand name for a luthier
  • Hi! I'm on my way to start as an electric guitars builder (luthier) here in France. I hope to sell some of my guitars in other countries in Europe, and maybe in the USA via my website. I'm looking for a "catchy" and yet simple brand name, who could evocate fine craftmanship, quality and seriousness, as well as modernity. In short, a simple name which sounds good and can be easily pronounced by English speakers. As my name is "Marchand" (very common name in France), the obvious choice is "Marchand Guitars", or "Marchand Custom Guitars", but it feels weird for me firstly :), and I don't know if this word fills the requisites I explained above..? Could you provide me some ideas (or just a really good one ;), preferably using my name / firstname or anagrams ? I did a previous research with anagrams and couldn't come with something good :( Here's the letters of my first name: aeelmmnu in case it's useful. PS: comments are welcome!


  • I agree that Marchand Guitars sounds classy in english.


  • Thanks for your comments! I'll go for Marchand so.. and when you'll see my guitars you'll say you have been advisors for the choice of the name :)


  • Marchand sounds good to me as an English speaker. When you explained the meaing, I then recognized it too (no school French, just what words I've picked up), but I don't think that would be a problem at all, and it is a nice sounding name, appropriate for a musical instrument. If there is not a law against using the name of the country commerially, what about "The French E-Guitar" as a second line Marchand Custom Guitars The French E-Guitar (or does E-Guitar suggest a tuning?) If you are difident about using your own name, I guess you might find that just too self-promoting, but others - potential customers - would think yours must be the best. Get a trade market on it (assuming one can).


  • www.larrivee.com is a French name and he sells his guitars to the English world using it.In Canada Marchand is a common last name for both English and French speakers so no English speaking person would have trouble pronouncing it.Top guitar makers (Fender and Gibson are two)often use their last name as a brand name.To many people French sounds classy and artsy.


  • Thanks for you comment mister2u! I think it feels weird for everybody to use their own name on a product, especially in my case as Marchand is a noun in French (which means "Salesman") so it's not exceptionnal here ;-) That's why I want advices from English people, so if you think that's ok I'll go on this easy way. Any other comments anybody ?







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